Daily Drip

Daily Drip is a boutique coffee subscription service based in Melbourne, delivering across Australia. It is the passion project of coffee connoisseur Brent, who loves sharing unique blends he has discovered himself.

Daily Drip stands out for its unpretentious approach, making great coffee accessible and enjoyable without any fuss or pretense.

We knew we were stepping into Melbourne’s competitive coffee scene, often marked by big egos. To stand out, we focused on positioning Daily Drip around an “everyman” archetype: effortlessly cool, confidently refined, yet always warm and approachable. The brand celebrates coffee as a simple daily pleasure that anyone can enjoy.

Visually, the identity balances warmth, humour and a welcoming tone. The branding has been rolled out across merchandise, stickers, the website, social media and packaging, creating a cohesive and engaging presence. The result is a brand that feels relaxed, approachable, and full of personality, reflecting Brent’s passion for coffee and the joy of sharing it with others.